Kelly McCarten, BASc ’87~UGAA Director | Alumni | University of Guelph

Kelly McCarten, BASc ’87

UGAA Director

Kelly McCarten, UGAA Director

Kelly graduated with a BASc, Consumer Studies in 1987. She was involved in the university, participated in various teams, as well as worked as an instructor at the university’s fitness centre. Upon graduation, Kelly moved to Toronto and started to work in marketing at various companies. Kelly has now over 20 years experience in both client marketing and agency side. From 1997 to 2007, Kelly worked at Coca-Cola and led their Retail Business Division and was ranked #1 for Shopper Marketing across the country from leading retailers.

After Coca-Cola, Kelly started her own business consulting with US and Canadian companies on strategic planning, branding, promotions, and traditional media for 6 years. This led her to work with the Heart and Stroke Foundation leading their largest campaign for two years. She continues to volunteer and canvass for the foundation today.

Throughout her career Kelly has had the pleasure of working on top global brands such as; McDonald’s, Nestlé, Pepsi/QTG, Bell Mobility and Carlsberg.

Kelly is currently CEO of LAUNCH! Brand Marketing, an integrated marketing services agency.

Although most of her career has been in Toronto, she now has a home north of Guelph Lake and enjoys the beautiful countryside.



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